Projects

Data Analyst - Bimbo Ecuador

Bimbo brands metrics analysis (performance of Instagram and Facebook pages and conversation analysis)

Tools: Sprinklr, SemRush, Google Trends

Reports: Flash Reports, Social Listening Reports, Monthly Reports, Weekly and Daily Reports)

Analysis and delivery of monthly sales case reports (quality and safety cases) to assess product delivery status and analyze complaints from suppliers and customers.

Tool: Salesforce

Reports: C-LEVEL Report

Social Media Manager
La Gallera

Brand positioning on social media for one

of the top audiovisual production companies in Ecuador.

Actions Taken:

Monthly planning: KPIs are set according to objectives.
Monthly editorial content proposal.
News writing.
Posting "making-of" galleries during shoots.
Posting office moments galleries and team
introductions.
Writing and posting creative and informative carousel content.
Portfolio posting: completed spots and campaigns.
Monthly report with metrics analysis: reactions, interactions, reach, etc., along with strategic recommendations based on results.

Instagram

Creative and informative carousel post creation and copywriting.
Creating content for Reels.
Community Management: Engaging
with target audiences through interactions
in stories and posts.
Monthly metrics analysis report: covering reactions, interactions, reach, and more, with strategic recommendations based on results.

El Oceano se Mina

Digital campaign on Instagram against deep-sea mining, which aims to introduce machinery to extract metals from the ocean's depths and later use them to manufacture electronic products or jewelry.

Actions Taken: